Brandon Tory Gets Boston in on His New Music Videos

Brandon Tory Gets Boston in on His New Music Videos

Brandon Tory

Musician, artist, community builder

A hip-hop musician from Brockton, MA brings his community into focus by including them in his latest video releases: "6OG" and "Since 18".

Besieged with crime after the collapse of its manufacturing base, the city of Brockton has become Massachusetts' murder capitol, earning dubious rank as one of the country's most dangerous neighborhoods, according to the FBI. But from Brandon Tory's perspective, it builds strong people. The Brockton native chooses to highlight this resiliency and the mentors he's met along the way as a rising star in the hip-hop community.

Lennie Johnson playing with Herb Pomeroy, 1970.

Lennie Johnson playing with Herb Pomeroy, 1970.

Brandon's musical roots run deep. His great grandfather, Lennie Johnson, was a big-band trumpeter in the 1950s who played with the likes of Quincy Jones and Count Basie. Although recognized as one of the "prized possessions of Boston" (The Jazz Scene, WHDH-TV),  Lennie toiled as a hospital attendant to make ends meet until he was invited to teach at the prestigious Berklee College of Music, which still has a scholarship established in his name. Though Lennie passed away from cancer before he reached age 50, he was a family legend. Brandon found inspiration from his albums during many difficult times, and could "hear the soul in his melodies."

Friends and fans during the shooting of "6OG" in Brockton, MA

Friends and fans during the shooting of "6OG" in Brockton, MA

While Boston and Brockton are at the root of Brandon's musical origins, he traveled to Atlanta to hone his musical perspective and there teamed up with FΔDE, who has produced the likes of Rihanna in her new ANTI album. He was then discovered by mega-producer Timbaland (Justin Timberlake, Drake, Jay Z, Madonna) in Los Angeles. Compelled by Brandon's musicianship, including his use of acoustic guitar combined with R&B on his single Comfortable, Timbaland ended up co-signing on Brandon's debut mixtape SHINE.

The song 6OG from Brandon's next album is an homage to the "6" older mentors from Brandon's life story who have influenced him, and whom he hopes to make proud, not only by his accomplishments, but through his character, as well. In light of the tribute, he chose to shoot the video for the single on the streets of Brockton.

Frustrated in the past by lack of engagement on other promotional platforms and social networks, Brandon turned to Hobnob to pull together his Massachusetts fan base for the video shoot. He found that the immediate, intuitive, and intimate interaction of Hobnob's text interface, along with the fresh aesthetic and automated reminders made engagement with his fans easy and natural. His fans responded in droves and were able to receive direct message updates from Brandon and share their own photos from the shoot, driving up engagement and support. 

Now, as Brandon prepares to drop the 6OG video on YouTube on Wednesday evening, he plans to send an event update with the link out on his Hobnob video shoot invite to let those most invested in his production know first. 

Hobnob is one of those technology solutions that instantly makes life easier. It’s simple to use but it made my fans feel like we were a step ahead and had introduced a futuristic way of connecting. This aligned with my vision of blending music and tech to make cool stuff happen.
— Brandon Tory

To get the real-time update on when the 6OG video drops, text #mysquadcrazy to 462-662 (Hobnob) to subscribe to his event and get the link straight from Brandon. There's more to come from this magnate in the making, so get on his list to make it into his next video.

Follow Brandon Tory on Instagram and Twitter: @brandontory

Photos by Greg Gaffney.

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